United Airlines
“Junk Mail”
Who better to lobby the FAA to reduce the cost of sustainable aviation fuel than United’s Chief Trash Officer — Oscar the Grouch? No one, really. But, Pete Buttigieg is kinda hard to get ahold of. So we pulled out all the tricks to get his attention.
Every day Pete doesn’t get back to us, United will post another story of our ‘junk mail’ rotting away.
If he still doesn’t respond we’ll have no choice but to hit the streets.
And Pete’s favorite bars across D.C.
We’ll get some help from Oscar’s friends on social.
Is it creepy to write a mow cryptic message into a field below his flight path? Probably. Effective? Probably.
The whole campaign will link to a landing page educating folks about the future of sustainable aviation.
Creative Team
Agency: 72andSunny
Maddie McDowell - Creative Director
Tim Howman - Creative Director
Nick Di Pol - Copywriter
Ebelle Weng - Art Director