Audible
“Take a Break from You”
We’re the main characters of our own stories. And sometimes, we need a break.
A break from our should haves and could haves. From our to do lists and internal chatter and anxious introspection. A moment outside ourselves so we can step back in with a calmer mind.
So, whenever you ened it, press pause on the story in your head. And play a different one, with Audible.
Take a break from you.
OOH
Activations
On World Mental Health Day, we brought Audible experiences to cities and launched a ‘Pledge to Pause’ across social with #ABreakFromYou.
At the heart of our experiential activations was a pledge designed to be shared on social. Why a pledge? Because mindset science tells that when we write down a goal or intention, we’re more likely follow through. Everyone who completed and shared their pledge got a free month of Audible.
Pause Pods
We dropped pods shaped like pause buttons in metro areas to serve as spaces to chill out, eat a taco, make a call… maybe even listen to Audible.
They’re a reminder that a quick escape is never too far away.
Audible Expdriences
We launched immersive pop up experiences to simulate the feeling of getting lost in a story. Visitors heard stories as they wandered through rooms filled with corresponding imagery.
On the way in, we asked visitors to complete the Pledge to Pause.
Creative Team
School: Bookshop
Nick Di Pol, Collette Ussery - Copywriters
Siglia Lovine - Art Director