TikTok’s First Ever Global Brand Platform

“By the People”

TikTok pulled the campaign about 70 percent of the way through production. It was a hectic time for them (you know, testifying before congress and being blamed for rotting the brains of millions of children around the world) so, i’m not maaaad about it… just disappointed?

Nonetheless, this work was my first big campaign as a writer and, despite the rough VFX and complete edits, is still some of my favorite to date.

Password clue: the lowercase spelling of a large entertainment company currently at risk of being banned in America… ;)